Gray hair has come a long way in recent years. No longer a dreaded sign of aging, the silvery hue has become a fashion statement, with even women in their 20s and 30s welcoming the look with open arms — or even seeking it out.

Whether you’ve just started your transition into the gray territory, or you’ve been embracing the color for years, you should be using the best shampoo for gray hair. Just as we switch up our shampoos and conditioners when we dye our hair blonde or red, we should be doing the same for our natural hue changes, too.

Just like blonde hair, gray hair can sometimes give off unwanted warm undertones. For this reason, many women reported great results when using products for blonde hair.

Inspire yourself from our best picks, based on the feedback given by our readers and my personal experience.

 

Joico Color Balance Purple Shampoo

This unique color-correcting formula preserves cool silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage and strengthen hair’s natural defenses.

If you decide to use this product, expect to have instantly neutralized brassy and yellow tones for gray hair. It also maintains hair’s vibrancy and repairs and protects color-treated hair.

 

Shampoo by White Hot Brilliant Shampoo

Brilliant Shampoo works to combat brassy, dull tones which grey hair naturally adopts from everyday pollutants and UV rays. This is White Hot Hair's bestseller and their hero product.

For best results, apply once or twice a week or when your grey or white hair needs a super-charged boost of brightness to banish dull and yellowy tones. Massage into wet hair for a luxurious lather then rinses thoroughly.

For the ultimate brightening boost, deeply condition and revitalize hair with Intense Lustre Mask. This product is free from parabens, suitable for vegans, and cruelty-free.

 

Shampoo by White Hot Hair Glorious Shampoo

Every day, shine-giving cleanse for white and gray hair. With a detoxing complex to neutralize shine-dulling pollutants and a luxurious touch of White Truffle known for its moisturizing properties.

Catering specifically for natural gray and white hair, the Glorious Shampoo from White Hot works to cleanse hair and restore luminosity from root to tip.

With an innovative Detoxing Complex, the lightweight formula gently eliminates the build-up of impurities and pollutants, whilst White Truffle replenishes moisture from within. Expect bright, healthy-looking locks with enhanced shine.

 

 Kristin Ess Purple Shampoo

This is a purple shampoo that is great for toning and it is also sulfate-free, not an easy to find combo on the market. For those who prefer ashier tones, it can be used every time you shampoo. For more neutral tones, use it every other time you shampoo to balance out the unwanted brassiness.

It can be used with or without The One Purple Conditioner. And yes, this shampoo can be used on color-treated or naturally light hair. 

Also, keep in mind that this product is free of sulfates, parabens, phthalates, and silicones. It is cruelty-free. 

 

Redken Color Extend Graydiant Shampoo | For Gray & Silver Hair 

This amazing Redken shampoo rightens and nourishes gray, silver, and light shade hair. An anti-yellow shampoo that instantly tones and neutralizes brassy hair for more radiant hair color.

Formulated with customized violet pigments, this shampoo strengthens and transforms gray, silver, and light hair for strands that are stronger with increased softness and shine.

Although usage may vary depending on desired brightening and toning levels, it is recommended to be used 1–2 times per week for optimum results.

 Kevin Murphy Blonde Angel Wash Shampoo

A great color enhancing shampoo for gray or light-colored hair with a rich formula to help counteract brassy tones. It also helps restore shine and brightness and maintain ‘cooler’ tones as well as prevents color-stripping.

Sulfate, paraben, and cruelty-free with a magic lavender-infused method.

A refreshing shampoo that aims to rescue dulled color and restore shine. This is for gray color-treated hair.

Not Your Mother's Blonde Moment Treatment Shampoo

Treat your gray hair with tender, loving care by protecting its true color. This shampoo has great results for all silver hair shades and will cleanse gently and increase shine no matter your shade.

Infused with dark violet pigment to prevent brassiness & color changing and violet rice for revitalizing & soothing dry or damaged hair, you and your hair will be ready for all of life’s moments.

If you are dealing with damaged hair this is a great product for you.

 

MATRIX Total Results Brass Off Color Depositing Blue

Total Results Brass Off is a professional salon clarifying shampoo that neutralizes brassy tones while refreshing your hair with cool tones. Best for brunettes who lighten their hair, this shampoo deposits balancing blue-violet pigments to reduce brassy tones.

Its key benefits are that it deposits balancing blue-violet pigments to reduce brassy tones - it can be left on the hair for 2-3 minutes longer for added toning.

It is suitable for color-treated and natural hair as well.

When using this shampoo it is recommended to wear suitable gloves, apply to wet hair, lather, and then rinse well. Leave on 3-5 minutes before rinsing. It can be used every other day for neutralization.

Color-depositing blue shampoo that neutralizes brassy tones while refreshing your hair with cool tones. 

A product that deposits balancing blue-violet pigments to reduce brassy tones. Best for brunettes that lighten their hair.

 

 MATRIX Total Results So Silver Color Depositing Purple

Color depositing purple shampoo for neutralizing brassy hair and correcting yellow tones in gray or light hair to maintain a cool vibrant color.

With outstanding benefits such as neutralizing unwanted brassy warmth and eliminating dull, yellow tones in gray or light hair without stripping.

It is recommended to wear suitable gloves, apply the product on wet hair, lather and rinse well at the end.

 

Clairol Shimmer Lights Shampoo for Silver Hair

An award-winning, protein-enriched color-enhancing this shampoo is suitable for gray or light shades hair. Regular use with bring effects such as refreshed faded highlights and it also brightens gray hair.

It tones down brassiness, removes the dull yellow in gray hair, and leaves hair shiny without any unwanted residue.

The purple shampoo neutralizes brassy, yellow tones. When using purple pigment, it color corrects your hair's hue restoring its former bright, cooler color. Another advantage of this product is that it can be used on natural or color-treated hair.

 

Milk shake Silver Shine Light Shampoo

Milkshake silver shine combines the benefits of purple pigment, organic berry extracts, milk proteins and Integrity 41 to maintain gray or white hair color.

This brand uses natural organic ingredients without compromising the formulas or the results. Each active ingredient is selected for its nutritive and lasting aesthetic effect, for weightless hair with maximum vitality and shine.

It has 50% less pigment than the original shampoo for more moderate pigmentation.

Fanola No Yellow Shampoo

With time comes change, and hair is usually the first place we notice it. But don't stress any more if the gray streaks are setting in. Fanola has you covered with their line of No Yellow Shampoo. It's made with a violet pigment that turns down the gray or lightened hairs to be less noticeable.

There's nothing wrong with going gray, but this No Yellow Shampoo helps you keep your color consistent and vibrant. It's an easy way to help the time pass with a little more grace. No Yellow is used for gray, white, streaked, and bleached hair.

 

Fanola No Orange Shampoo

This product is ideal for gray, super lightened, or decolored hair as the violet pigment tones down unwanted yellow hues on gray, light, or streaked hair.

To get the best results, apply to wet hair, massage, and leave on for 1-5 minutes, lather and then rinse. You can use gloves to prevent staining hands. It can be used 1-2 times a week to help as well with undesired copper/red reflections.

 

Pantene Silver Expressions, Purple Shampoo and Hair Toner

Makes grays beautifully silver and brightens up whites by reducing dullness and eliminating brassy tones. The purple pigment will help hair maintain its silver strands by neutralizing excess yellow brought on by the environment.

This product will give a healthy-looking hair with a formula that's 100% paraben-free and silicone-free.

 

Klorane Anti -Yellowing Shampoo with Centaury

A great product with centaury, it will gently cleanse hair while centaury extract adds subtle silver highlights to hair and reduce any yellowing effect. A most desired benefit, it enhances the natural radiance of white and gray hair.

This shampoo illuminates silver highlights, reduces the yellowing effect. For best results, simply apply to wet hair and work into a lather. Rinse at the end and enjoy beautiful hair!

 

BOLD UNIQ by B Uniq Purple Hair Mask

BOLD UNIQ by B Uniq Purple Hair Mask is the ideal conditioner for natural and color-treated gray or white hair as well as highlighted hair to condition dry, damaged strands while neutralizing unwanted yellow tones.

Natural Jojoba, Marula, and Coconut oil provide intense nourishment, hydration and conditioning to dry, dull and damaged hair, plus, Soy Protein and Vitamin B5 to strengthen each strand for unparalleled shine and softness.

The ultra-pigmented violet-tone was specially created for lighter hair shades to enhance white, silver, and gray coloring.

Purple conditioning mask is formulated with UV filters to protect hair from the sun’s ultraviolet radiation and combat harmful environmental pollutants to maintain healthy-looking hair and slow color fade.

 

Maison 276 CLARIFY + HYDRATE + RESTORE Trio for Silver, Gray Hair

The Maison 276 3-Step System was created with a blend of botanical oils that condition and nourish while addressing the naturally occurring changes in our hair's structure.

The 3-Step System is formulated with a rich, emollient blend of Jojoba, Sweet Almond, and Coconut oils, fortified with Vitamin E to rehydrate, revitalize and restore for soft, moisturized hair. All products are sulfate, paragon, and DEA free while not containing harsh, staining purple dyes.

CLARIFY - Pre-Shampoo removes dulling agents that lead to discoloration of gray, silver, or white hair. This product is used immediately before shampooing hair.

HYDRATE - Shampoo specifically formulated to provide moisture and color balance, with gentle cleansing.

RESTORE - Conditioner normalizes hair's pH and seals the cuticle while imparting intense moisture and shine.

Loma Hair Care Violet Shampoo Violet Conditioner Duo

This iconic duo is everything you need for amazing silver hair. The blue-violet pigmented shampoo will enhance white and gray hair while neutralizing yellow to brassy tones. Use the blue-violet pigmented conditioner to enhance white and gray hair while neutralizing yellow to brassy tones. 

LOMA products are Paraben and Gluten-free, Sulfate-free cleansing, and Sodium Chloride free, and all products are good for your hair and skin!

 

Oribe Bright Blonde Shampoo for Beautiful Color

Oribe Bright Blonde Conditioner for Beautiful Color